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Joe Lanman

Interaction Designer at GDS

‘Make sure this is right’ – a new email confirmation pattern

We used a new email confirmation pattern on and it’s working well. On the old site, 19.4% of people never confirmed their email address. On the new site, that number is 12.1%. This improvement means 50,000 more people every …

Prototyping tips

Posted by: , Posted on: - Categories: Tried & tested

At the Government Digital Service, we do a lot of prototyping of our ideas. This is to discuss ideas more clearly amongst the team, and to test the ideas with real people. Here are some thoughts on prototyping from people …