Skip to main content

Henry Hadlow

Designer at GDS, working on www.gov.uk/performance

‘Make sure this is right’ – a new email confirmation pattern

We used a new email confirmation pattern on petition.parliament.uk and it’s working well. On the old site, 19.4% of people never confirmed their email address. On the new site, that number is 12.1%. This improvement means 50,000 more people every …