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Pete Herlihy - former Lead Product Manager for GOV.UK Notify, Government Digital Service

‘Make sure this is right’ – a new email confirmation pattern

We used a new email confirmation pattern on petition.parliament.uk and it’s working well. On the old site, 19.4% of people never confirmed their email address. On the new site, that number is 12.1%. This improvement means 50,000 more people every …