https://designnotes.blog.gov.uk/2019/09/18/new-design-principles-posters/

New Design Principles posters

Government Design Principles 1 and 2: Start with users needs, and do less
Government Design Principles 1 and 2: Start with users needs, and do less

We first published the Government Design Principles in 2012. We’ve made regular iterations since then, and the principles themselves remain as central to our work as they did when they were first created.

Government Design Principles 3 and 4: Design with data, and do the hard work to make it simple
Government Design Principles 3 and 4: Design with data, and do the hard work to make it simple

As a result, at some point the original set of posters we designed for them fell out of date, so we’ve made some new ones. You can download them here.

Government Design Principles 5 and 6: Iterate then iterate again, and this is for everyone
Government Design Principles 5 and 6: Iterate then iterate again, and this is for everyone

Each poster was designed by a different designer who regularly does graphic design work at GDS with overall creative direction from our former head of design Lou Downe, while I handled the art direction and a final bit of artworking for consistency.

Government Design Principles 7 and 8: Understand context, and build digital services not websites
Government Design Principles 7 and 8: Understand context, and build digital services not websites

Designers: Mia Allers, Laurence Berry, Lou Downe, Ralph Hawkins, Mark Hurrell, Stephen McCarthy, Christopher Thomas, Michael Thomas, Alex Torrance, Sonia Turcotte.

Government Design Principles 9 and 10: Be consistent not uniform, and make things open it makes things better

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